New super e Membership Program


Apply for free super e membership1 upon an accumulated net spending of HK$600 at city'super, LOG-ON and cookedDeli stores, or a single transaction of HK$600 at official eShop. The following member privileges await you.

super e Membership

Every HK$1 Spent = 1 Loyalty Point


Spend More, Earn More

Every 2,000 points = HK$50  Reward  eCoupon 2


Electronic Membership Card

Get the latest news, check your rewards and receive personalised updates via city'super HK App



Birthday Offer


Exclusive Privileges

Tasting events, lifestyle workshops, shopping days and more 10% enrollment discount on superlife culture club and LOG-ON ToGather classes3



Easy Shopping with Stored Value

A maximum value of HK$3,000 can be stored in the card



super e-gold Membership

Accumulate a yearly net spending of HK$30,000 to enjoy more coveted privileges and brand experience for the next 12 months



Unlimited Rewards

Every 10,000 points = HK$200 Reward  eCoupon 2  


Birthday Treats

Exclusive birthday offer and a complimentary cooking class at superlife culture club4 during your birthday month



Year-Round Discounts5 at city'super, LOG-ON and cookedDeli

5% off on food items, 10% off on non-food items and 10% off at affiliated merchants


Premium  Services6

Priority ordering, super e-gold Priority Service Hotline, free home delivery service and more



Please also visit the membership program 
terms and conditionsFAQ and Privacy Policy.

1. To apply for a super e membership, you should present a maximum of 3 valid sales receipts issued by city'super, LOG-ON or cookedDeli stores in Hong Kong within 30 days with a total net spending of HK$600 or above. Purchases of city'super Gift Card or Shopping Voucher, stored value top-up, delivery charge, gift wrapping charge and sales receipt with membership records are not eligible. Customers who spend a single transaction of HK600 or above at the official eShop can also apply online. An administration fee of HK$40 will apply if a super e member requests for a physical card.
2. Reward e-Coupons are automatically issued by the system the following day based on the spending record. Terms and conditions apply. Look for ‘eCoupon’ section in FAQ.   
3. Please visit our Customer Service Counter at city’super stores to enroll for superlife culture club classes. As for LOG-ON ToGather activities, please call our Fashion Walk store at 2596 8333 direct.
4. Complimentary cooking class offer is limited to the first 30 registered super e-gold members every month. Members must register for and participate in the complimentary cooking class during their birthday month. First-come, first served.
5. Shopping privileges are not applicable to discounted and specified items/counters. Please refer to instore price tag and promotion materials. 10% discount is applicable to these affiliated merchants - Anteprima, Atsuro Tayama, INDIVI, OZOC, Pearly Gates, Furla, Heroic Rendezvous, Cocktail and Vetement.
6. Priority ordering applies to designated promotions. Free home delivery service is available upon a net spending of HK$400, details.


Termination of old super e membership card

All old super e membership cards and membership migration service have been terminated.
For any enquires about old membership cards, please visit our stores or contact our Customer Service Hotline at (852) 2736 3866.